Coupon Users, Young and Old, Prefer Print Sources

Deals & Reels Magazinevia Coupon Users, Young and Old, Prefer Print Sources.

March 6, 2014 — The latest data from marketing service provider Valassis reveals that traditional print formats (newspapers, inserts and direct mail) remain the preferred sources of coupons, especially among Millennials (ages 18-36).

As reported by Marketing Charts, the 2K14 Shopper Marketing Report finds that while younger adult consumers “are more likely than the average coupon user to prefer receiving online and mobile coupons, they’re equally as receptive to newspaper coupons.” In fact, Millennials are “the only generation to rank mail as their preferred source of coupons.”

Millennials’ preferred source for coupons:

  • Mail (61%, versus the 51% overall average of all generations)
  • Newspapers (52%, equal to the overall average)
  • Internet: download (47%, versus the 30% average)
  • Internet: print at home (42%, versus the 34% average)
  • Smartphones (39%, versus the 20% average)

Unsurprisingly, Millennials are heavy digital coupon users too. Among coupon users who search for them online (more than 8 in 10 respondents), Millennials are the most likely generation to use daily deal sites, like Groupon and LivingSocial, and to use coupons found on social media.

The above article reinforces that direct mail is the preferred source of coupon offers and savings. The Deals & Reels™ Magazine is the most unique direct mail coupon publication on the market and the only one with exclusive tie-ins to upcoming new movie releases. Contact us today to learn how you can become the owner of your very own Deals & Reels™ Magazine and be a part of the successful direct mail coupon industry!


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